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08019 Barcelona
Spain

Ringkøbing Fjord Tourist Organisation has undergone a comprehensive and determined process of change. The association needed to create consensus among its partners and members, to establish clear direction and values and to plant strong roots for future innovation and co-creation processes.

 

CASE / REALISING CORPORATE IDENTITY AND CO-CREATION

 

SCOPE

 

 

Development strategy, vision, mission, statement of strengths and values, brand development, tagline, brand identity, design manual, strategic communication guidelines, digital design, printed media, signage.

In recent years, the Ringkøbing Fjord Tourist Organisation has undergone a comprehensive and determined process of change. The association needed to create consensus among its partners and members, to establish clear direction and values and to plant strong roots for future innovation and co-creation processes. Based on qualitative research and participatory design, Flying October developed a range of strategic tools to form Ringkøbing Fjord Tourist Organisation’s development strategy. The strategy includes the vision, mission, statement of strengths and values, a list of strategic focus areas and a brand development process as well as inspirational and trend material.

 

Flying October has worked with Ringkøbing Fjord Tourist Organisation since 2012. We have developed a whole palette of solutions for the association, including brand identity, a design manual, strategic communication, digital design and printed media.