Flying October Denmark (HQ)
Dalbygade 40 B
6000 Kolding
Denmark
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Flying October Spain
Pellaires 30-38
08019 Barcelona
Spain

Ozon needed to organise the brand into sub-lines and create a confident and outstanding identity while maintaining a consistent storyline.

 

CASE / REALISING BRAND POTENTIAL

 

SCOPE

 

 

Brand strategy, brand identity, retail design, corporate website, printed media, hang tags, packaging and POS.

Ozon produces affordable high quality sportswear. For some years the company had developed an increasingly wide range of products with the vision “Sport for All”. Rapid success meant that Ozon needed to organise the brand into sub-lines and create a confident and outstanding identity while maintaining a consistent storyline. This was the start of Ozon’s partnership with Flying October. Flying October advised on and devised a brand strategy, and developed the Ozon brand identity. Today Ozon is a consistent, relevant and democratic brand, whose products are key elements in the wardrobes of active people across Europe.

 

Flying October has worked with Ozon since 2010.