Flying October Denmark (HQ)
Dalbygade 40 B
6000 Kolding
Denmark
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Flying October Spain
Pellaires 30-38
08019 Barcelona
Spain

Kolding Hotel Apartments came to us, because they needed a better competitive edge to strengthen their market position. Flying October led Kolding Hotel Apartment through an intensive developmental process. Today, the apartment hotel has a guiding star, an strong strategic position, deep insight into their customers' needs and values, and a sharply differentiated, international and contemporary brand.

 

CASE / TAKING AN APARTMENT HOTEL INTO A NEW ERA

 

SCOPE

 

 

Brand innovation, -strategy and -leadership, brand identity, name, tagline, interior design, product design, digital design, printed media, signage, wayfinding, campaign, event and strategic communication. 

Challenge

Kolding Hotel Apartments came to us, because they needed a better competitive edge to strengthen their market position. Flying October led Kolding Hotel Apartment through an intensive developmental process. Today, the apartment hotel has a guiding star, an strong strategic position, deep insight into their customers' needs and values, and a sharply differentiated, international and contemporary brand. Using the apartment hotel's new strategic foundation as a springboard, Flying October has since developed and implemented a distinctive brand identity and tailor-made the brand experience and communication on all the physical, digital and printed platforms.

Result

Kolding Hotel Apartments' new strategic vision and tagline – Stay surprised – is the launch pad for all the products, services and experiences the guests encounter during their stay in Kolding. In the apartments, the guests can study The Map of Surprises, which leads them to the places where people who live in Kolding prefer to hang out – not only the famous historical sites but also their secret hideaways. Kolding Hotel Apartments' dynamic logo is a simplification of a kaleidoscope, which is intended to inspire people to stop up and absorb the magic of the moment.

 

Flying October has worked with Kolding Hotel Apartments since 2012. Kolding Hotel Apartments' 360-degree turnaround gave the apartment hotel a stronger brand identity and attracted positive media attention. The apartment hotel is said to be a classic example of holistic, user-centred design.